![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/e8ed5143-9afd-4567-820f-f877f15c93fc/316f9d14-53d4-467c-80cd-76af8503edc7_rw_3840.png?h=2eb47badf5ae16b4fa178e9d4d2ac12c)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/e8ed5143-9afd-4567-820f-f877f15c93fc/44f36a2d-c062-49d5-bc67-1a35b871002d_rw_3840.png?h=669e0eb539788f49b7b0f50e07439e74)
The design direction is a stylistic twist on old postcards and created instructions on how to make a Jackalope. I pushed the conceptual idea of “building” a Jackalope by incorporating the “builders” in my design. The style reflected the time period of “Vintage Americana” all while representing a classic postcard.